Company News, New Products

A Pure Pair of Pampers?

New diaper and wipes line debuts this month.

Procter & Gamble Co. is expanding its presence in the natural category with the introduction of Pampers Pure Protection diapers and Pampers Aqua Pure wipes. The Pampers Pure collection are available online and at major retailers nationwide.


What makes the products so pure? The diapers free of chlorine bleaching, fragrance, parabens, natural rubber latex or 26 allergens identified by the European Union. 


P&G says its wipes are “crafted with 99% water, a touch of premium cotton, and 1% of our gentle cleansers.”


To that we ask, What? No gossamer? 

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